Birman Interests, LLC
6509 Cypress Point Drive
Plano, TX 75093
USA  

(214) 621-6655
info@birmaninterests.com
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Focus

Birman Interests has focused on industries that use high-technology to gain strategic business value.  We understand the business and technology needed in today's highly competitive global economy.  While we have wide-ranging domain experience, we focus on the following industry segments:

Media & Entertainment

The media industry is subject to tremendous change by the continuing growth in broadband connectivity in North America and worldwide, and by new technology and services that are reshaping the way consumers access information and entertainment.

The ability to access highly specialized content, the migration of consumers away from traditional media, the surge in interactivity, and the introduction of an "on demand" entertainment culture have forced significant shifts in traditional economic models of media and entertainment.

Birman's media industry consultants understand the impact these factors have on all aspects of the sectors we serve - both traditional and "new" media companies, as well the technology providers that enable the creation and distribution of content and that govern the ultimate consumption of that content.  Our consultants concentrate on these areas in the media and entertainment space:

  • Digital Media and Media Technology
  • Online Consumer Services
  • Entertainment (Content and Distribution)
  • Marketing Services

Birman has concentrated on putting together media driven technology deals in the the following vertical market segments:

  • Retail Stores
  • Banks Branches and Investment Centers
  • Sporting Venues
  • Outside Venues
  • Office and Medical Buildings
  • Fast Food and Restaurants
  • Movie Theaters

These deals have typically arisen out of the need for global companies to communicate with and train employees and to reach customers across their enterprise.  No one application like e-Learning or Digital Merchandising can justify today's expense of fielding a global network infrastructure capable of handling rich and dynamic media.  The necessity of having these vertical applications share a common infrastructure to drive the ROI  over the tipping point calls for extraordinary expertise and execution to succeed.  It's not just about having experience in e-eLearning, Digital Merchandising, Corporate Communications, Interactive Kiosks, or e-Commerce.  It's ALL about having  made them work together to reduce costs and improve the top-line and bottom-line numbers.  It's about business models more than it's about technology.

We can get you jump-started in Digital Merchandising by putting your firm together with our partners and leveraging our expertise to help get you through a full in-store network deployment.

Business Model

  • Ad-revenue network model vs. Brand only network

  • Deal structure with Advertisers/sponsors

  • Wholly owned vs. shared-cost network

  • Shared infrastructure and costs for  additional applications (e-learning, etc)

Deployment Management

  • Hardware & Component Assessment

  • Systems Integrator Qualification

  • Procurement Services

  • Logistics & Staging

  • Fabrication & Installation Services

  • Refresh & Update Services

Solution Design

  • Digital Signage & Merchandising Opportunity Assessment

  • Environmental Studies

  • Project Requirements Definition and Documentation

  • Display Specification & Placement

  • Hardware/Network Infrastructure Specification

  • On-Premise System Layout Diagrams

  • Business Process Integration 

Research and Analysis

  • Business Impact Modeling & Analysis

  • Success Criteria Definition

  • Research Banner Creation / Measurement Design

  • Sales Data Capture & Analysis

  • Consumer Focus Groups/Exit Studies

  • Analysis Summary Presentations

Content Strategy

  • Assessment Report of Findings/Observations

  • Initial & Ongoing Creative/Design Budget & Planning Estimates

  • Mock-Ups

  • Messaging Strategy, Design & Execution

  • Content Management

Support and Management

  • On-Site Maintenance choices

  • User Training and Software Maintenance

 

IT Integration

  • Systems Audit & Opportunity Assessment

  • Software Integration Services

  

 

Communications

Birman's diligent and highly trained Communications and Electronics team leverages its deep domain knowledge, strategic positioning skills, established industry relationships, and transaction execution expertise to help clients achieve the best outcome.

  • Communications Equipment:
    • Cable - Components and Subsystems
    • Optical - Software
    • VOIP - Wireless
    • Wireline
  • Enterprise Infrastructure:
    • Computing
    • Networking
    • Security
    • Storage
    • VOIP/Telephony
    • Wireless
  • Specialty Electronics:
    • Defense Electronics
    • Homeland and Physical Security
    • Embedded Computing
    • Electronic Supply Chain / EMS
    • Media Technology
    • Sensors
  • Telecom Services:
    • Managed Services
    • Mobile Content
    • Network Integration
    • Next Generation Carriers
    • Wireless
    • VOIP
  • Semiconductors:
    • Analog and Mixed-Signal
    • Communications - Computing
    • EDA and Other Software
    • Media Processors
    • Capital Equipment

 

Information Technology

The Information Technology practice provides a breadth and depth of service that guarantees the most optimal outcome for our clients.

The consultative and operating approach of the Firm and its senior partners is immediately apparent as we engage with management, shareholders and directors to formulate and execute on the chosen path. Our coverage model is geographically worldwide, and across all major and minor sectors in information technology.

  • Application Development:
    • Enterprise Development
    • Testing
    • Configuration Management
    • Application Servers
    • Web Services
  • Application Integration:
    • EAI
    • A2A and B2B
    • Connectors
    • Adapters
    • BPM
    • Web Services
  • Business Intelligence:
    • Data Warehousing
    •  
    • OLAP
    • ETL
    • Real-Time Analytics
    • Metadata
    • Data Mining
  • Content Management:
    • Document Management
    • Web Content Management
    • Records Management
    • E-learning
  • Desktop and Portal Software:
    • User Interface
    • Search and Navigation
    • Information Access
    • Integration
    • Workflow
  • Discovery and Collaboration:
    • Search
    • Expertise Location and Management
    • Taxonomy Generation
    • Collaboration
    • Messaging
  • Enterprise Application Software:
    • CRM
    • ERP
    • Accounts
    • Human Resources
    • PSA
    • SCM
  • Network and Systems Management:
    • IT Asset Management
    • Change/Configuration Management
    • Network Availability Management
    • Output Management
    • Problem Management
  • Security
    • Anti-Virus
    • Content Security (Web, Email, IM)
    • Firewall/VPN
    • Intrusion Detection/Prevention
    • Identity Management/3A
    • Vulnerability Assessement
  • Web Services and Online Business Services
    • Development
    • Orchestration
    • Management
    • Security
    • Standards
    • Java, J2EE, EJB
    • CORBA, IOOP
    • SOAP
    • WSDL
    • UDDI