Digital Merchandising Services for

Design/Build Firms

Retailers are now incorporating new digital display technologies into their stores. Wal-Mart's in-store consumer TV channel is larger than any cable operator's network in the world. Kroger has just signed a deal to add digital signs at the checkout stands in their 2,500+ stores. Americans are video-centric consumers and retailers are using that to help drive their product sales and attract outside advertisers to help underwrite their marketing efforts.

The evidence is hard to miss – it’s literally right before your eyes. Sophisticated multimedia digital signage is popping up everywhere:

In retail establishments such as Wal-Mart – where you can see exclusive concert videos promoting new DVD releases – as well as Best Buy and even your local grocery and convenience stores;
In heavily trafficked government offices – such as the U.S. Post Office, deploying one of the largest digital signage networks in the U.S.;
At virtually every concert, trade show, sporting match, or other public event you attend;
And in many other locations, ranging from fitness clubs, to airports, train stations, and corporate offices worldwide.

More significant is what most of us (as consumers) don’t see: The advent of large-scale dynamic signage networks powered by the converging technologies of computing and broadcasting. Such networks allow retailers, government agencies, marketing and entertainment companies, and many other organizations to cost-effectively “narrowcast” dynamic video, graphical, and editorial content on hundreds or even thousands of digital signage displays located virtually anywhere.

During the next five years, just one slice of the digital signage market – sales of indoor and outdoor retail dynamic displays – will grow nearly 300 percent, from about $550 million in 2003 to $1.5 billion by 2008, according to iSuppli/Stanford Resources, a Santa Clara, Calif., market research firm.

Your firm has to become Digital Signage savvy in a hurry to compete for designing and building these digital stores of the future. Integrating displays and technologies into a design is critical to success. Just hanging plasmas from the ceiling doesn't work. Many Digital Merchandising pilots have failed because displays weren't located in the right place, had a ceiling light overhead putting glare on the screens, displays to high to see without straining your neck, and impossible to service.

At Birman we can get your team up and running with Digital Signage in short order. We can help you:

Understand where and how to use it

Become familiar with display and sound technologies and how to choose between them

Train your graphics group and how to develop and distribute digital merchandising media

Introduce your technology group to Digital Signage hardware and software vendors

Arrange for evaluation gear and code

Build-up store design prototypes to help sell customers

Develop strategic partnerships with vendors, integrators, and advertisers to offer a complete solution

Develop metrics and the methodology to measure it's effectiveness

We have experience in these specific DS application areas:

Airports
Retail Stores
Banks Branches and Investment Centers
Sporting Venues
Outside Venues
Office and Medical Buildings
Fast Food and Restaurants
Movie Theaters

Call us today to get your business into Digital Signage ASAP!